Pinot, but not as you know it.
The chilled red moment.
Light, fruit-driven reds served cold are the fastest-moving category on wine lists right now — pulled by Millennials and Gen Z, warmer summers, and a generation that drinks red like a rosé. Rock Daisy is built for it.
Why now
The data behind the trend.
The wine
Built for the glass.
Rock Daisy is light-bodied, low-tannin, and fruit-driven — pinot the way Marlborough does it best, served cold. Built for the fridge, the deck, and the picnic.
What the press is saying
Chillable reds — lighter-bodied, fruit-forward wines served at around 45–55°F — are the wine world's answer to warmer weather and casual dining. Their rise is driven by younger drinkers seeking versatility.
The Washington Post · June 2025
The chilled red is unstoppable… Many establishments report that anything marked as ‘chilled red’ on a menu becomes their most in-demand wine.
San Francisco Chronicle · April 2025
As summer arrives, red wine can be a refreshing choice if served chilled — particularly fruity, youthful, and low-tannin varieties. A cold wine is more a thing to drink and less a thing to savour.
The Guardian · June 2025
Built for
Long lunches and short pours.
From summer aperitifs on the deck to spicy noodle nights — Rock Daisy plays where heavier reds don't. The new go-to for casual dining.
How to drink it
Six moves. No rules.The original move. Pull the bottle, pour into any glass — tumbler, stem, or paper cup. Optional ice cube if it's hot.
Replaces rosé or a spritz on the deck. Lower commitment than a full red — perfect before food, or instead of it.
100 ml Rock Daisy + 100 ml Indian tonic, ice, lemon twist. Lengthens the pour, drops the ABV, summer in a glass.
Salmon, spicy noodles, smoky BBQ, charcuterie. Plays where heavy reds don't — the new go-to for casual dining.
The category's fastest-mover on menus. List it as “chilled red” — it sells itself, especially over summer.
Spritz it with sparkling + elderflower. Mix it with cloudy lemonade for a tinto de verano. Rock Daisy plays.
Stock the moment.
Rock Daisy is the chilled red built for NZ and Australian tables — light, juicy, and made for the glass.